Many businesses and companies who sell products or services in brick and mortar stores are wondering how they can update their marketing and advertising techniques to attract more customers and retain their old customers. This article will aim to explain a few of one key way that these businesses can target their sales audiences with just a singly trick. Read on to learn more, and boost your sales.
Consider your brick and mortar store right now. Think about what you sell and who you are selling to. Whether you are a restaurant, hotel, motel, casino, inn, shop, or a retail store, you must have a point of sale display.
What is point of sale? If you do not already know, the point of sale area of your store, restaurant or other business location is where you actually make a sale in your business. For example, the point of sale location in a grocery store would be the checkout lanes usually located at the front of the store. There can be more than one point of sale location in any given store. For example, there may be many checkout counters, or there may be a photo counter in the back of a grocery store where items and services can also be sold.
This area of your store is extremely important, because it is undoubtedly where your customers will be taking their purses, wallets, and money out. When customers take their money out, that means you need to be read to get them to buy even more than they already were. You can do this with excellent point of sale displays.
For example, let's say that you have a business that sells gifts and cards. You may have small and cute gifts like earring and necklace sets, coffee mugs, and t-shirts and hats plus an area of greeting cards. You would serve your business best by putting small items like ribbons, gift tags, chocolates, gum, or small candies in your Point of sale display.
In this way, point of sale displays become sales people themselves. As the client has his or her wallet or purse with money out, he or she may look to the cute little chocolates and decide to purchase a few to put inside a gift bag. And why not some pretty pink ribbon to jazz up the present? You have just made two extra sales by using the strategic rules of point of sale displays. Try out this method of marketing and advertising, and see your business grow!